Categories and nominations

To fill an entry please choose categories and nominations

Block of category nominations

Corporate and public

Youth

Healthy lifestyle

School students

Category jury

Evaluation criteria

Most innovative campaign in approach and tools

For the best use of innovative approaches, tools and platforms in communications.

Best launch of the year

Projects that have excelled in successfully presenting and promoting new product.

Best international campaign covering one or more foreign markets

For the best project that crossed national borders and covered more than one country.

Best project that meets international standards

The best project that meets the highest international ethical standards when using new tools, social networks and creative solutions.

Best corporate social responsibility campaign

For excellence and leadership in corporate social responsibility.

Сorporate communications

The best project implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

Digital and SMM project

The best Digital or SMM project implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

Social project

The best social or CSR project implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

Event of the year

The best special event crafted and implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

Public project

The best project aimed at public good that involved partnership between government, society and private businesses. The entries are open to companies, agencies, city or town authorities, professional associations or specialized institutions.

Integrated project

The best mix of various marketing tools that provided efficient results. The entries are open for companies, agencies, city or town authorities, professional associations or specialized institutions.

Marketing communications

The best project in the area of marketing communications (brand management, advertising, PR and event) implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

Best volunteer project

Best volunteer project. The entries are open for companies, agencies, city or town authorities, professional associations or specialized institutions.

Best cultural project

Best cultural project.  The entries are open for companies, agencies, city or town authorities, professional associations or specialized institutions.

The best project in the field of sports communications

The best project in the field of sports communications. The entries are open for companies, agencies, city or town authorities, professional associations or specialized institutions.

Social project

The best social project or public initiative in communications (advertising, PR and event)  crafted and implemented by youth (single student or student team).

Creative campaign of the year

The best creative project in communications (advertising, PR and event) crafted and implemented by youth (single student or student team).

PR campaign

The best promotion or PR campaign developed and implemented by youth (single student or student team).

Event of the year

The best event crafted and implemented by youth (single student or student team).

Social media campaign

The best SMM or Digital project crafted and implemented by youth (single student or student team).

Student of the year

Awarded to a student who led a series of bright and successful communications projects, campaigns and events in during his years of study.

Healthy lifestyle promotion

The best project aimed at promoting healthy lifestyle crafted and implemented by organizations, student/student team or profile institutions.

Best healthy lifestyle project

The best project aimed at formation of healthy lifestyle culture across various groups of people, local communities and employees as well as youth groups both on regional, federal and international levels.
The entries are open to organizations, youth (student/student team) or profile institutions.

Healthy lifestyle digital/SMM project

Best SMM/digital project, implemented by organizations, youth (student/student team) or profile institutions.

New healthy lifestyle trends

Innovativeness of the project and minimal investment required are the two main elements of this nomination

Social and digital media project

The best project in social media, blogs, forums and other digital media developed and implemented by school and college students (single student or student team).

Best event

The best event developed and implemented by school and college students (single student or student team).

Advertising project

The best advertising campaign developed and implemented by school and college students (single student or student team).

"Block of category nominations" category jury
Bart de Vries
President of the International Public Relations Association (IPRA)
Jürgen H. Gangoly
PR Consultant, CEO at skills.at, ICCO Regional President, Europe
Maria Gvardeytseva
Member of the Board of the Association of Communication Consultants Companies, Director of Communication Agency "PRCI storytellers"
Maria Gergova-Bengtsson
President of the Bulgarian Association of Public Relations Agencies (BAPRA)
Dmitry Gmyza
The founder of the communication company GBS, an expert in the field of CSR
Dr. Anne-Gret Iturriaga Abarzua
Head of communications, INEOS in Cologne, Germany
Maja Kočiš
General Secretary, Croatian Public Relations Association (CPRA)
Gunta Line
Member of the Board, Latvian Public Relations Association
Zsofia Lakatos
President
Hungarian PR Association
Ilham Mammadov
Chairman of APRA
Gabriel Paslaru
President of Romanian PR Association
Ivars Svilans
Member of the Board, Latvian Public Relations Association
Svetlana Stavreva
Head of External Relations, Global Technology Services, IBM Europe
Aive Hiiepuu
President of the Estonian Public Relations Association (EPRA)
Andras Sztaniszlav
Vice-Chair of Chartered Institute of Public Relations International Committee, Vice President of the Hungarian PR Association
Karen Asoyan
Director of Public Relations Department, Ingosstrakh
Maria Vakhmistrova
Press-secretary, Sberbank Leasing
Alexey Gurov
Director general, Forward Leasing
Jānis Dzenis
PR Director, Aviasales
Alexander Eremin
PR Lead, Cordiant
Rustam Zakiev
Head of Communications and Social Department, Rusal
Anna Zelentsova
Coordinator, Russia's Financial Education and Financial Literacy Project, Ministry of Finance of the Russian Federation
Anastasia Zorina
Head of Communications, Sanofi Eurasia
Andrey Kazakov
Marketing Director, Ariston Thermo
Alexander Kostikov
Communications Director, PepsiCo Russia and BUCCA
Maria Krasilnikova
Vice-President, Orta Communications Group
Elena Kruchinina
Head of PR, Samsung Electronics Rus Company
Ekaterina Kumanina
Director for Strategic Communications, RVC
Sergey Lebedev
GR Director, Alibaba
Olesya Leontyeva
Communication Manager, GSK Consumer Healthcare
Evgenia Rtischeva
Marketing and Branding Department Director, Inter RAO
Alexander Lukashin
Head of international relations division, Aeroflot
Dmitry Makarov
Communications Officer, Continental Tires RUS
Daria Martynova
Marketing and Corporate Social Responsibility Manager, Yum! Brands (KFC Russia)
Elena Marusina
Head of PR Department, The Foundation 'Our Future'
Margarita Nagoga
Director of Corporate Communications, RusHydro
Maria Patratiy
PR Specialist, Kärcher
Victoria Poigina
Vice-president, PR and Communications; Credit Bank of Moscow
Ilya Politkovsky
Corporate and Internal Communications Director, Avon, Eastern Europe
Olga Proskuryakova
Country Communications Manager, Coca-Cola HBC Russia
Irina Sadchikova
Marketing and Strategy Development Director, ROCKWOOL Russia
Lola Sattorova
Head of the Public Relations Division of Nestle Russia
Galina Sayapina
Communications Lead, Pfizer Russia
Valeriya Sizova
Head of Consumer Brands & Events department, Grayling Russia
Darya Topilskaya
Chief PR & Communications, LocoTech
Konstantin Tyurkin
Head of Corporate Communications and Branding, Rosseti - Russian National Grid
Iren Shkarovskaya
Strategic Communications Director, Home Credit & Finance Bank
Yasha Haddaji
General Manager, Nintendo Russia
 Inna Alexeeva
General Director, PR Patner
Vladimir Vinogradov
General Director, Pro-Vision Communications
Julia Gryaznova
Executive Director, RAPR. Professor of the Department of Interconnected Communications, HSE
Olga Dementieva
Expert on the selection of top management in the field of strategic communications and marketing, HR4PR
Igor Didenko
Deputy Chairman of the Board of Directors of the Publishing House "Arguments of the Week", Member of the International Union of Economists
Ekaterina Kolyada
AKMR Member of the Board
Anna Kostikova
Candidate of Philosophy, scientific director of the Department of Public Relations of the Faculty of Philosophy of Moscow State University
Michael Maslov
CEO, Maslov PR Agency
Ilya Mikin
General Director, Maxima Media Agency
Anton Nazarov
Chief Press Officer – Head of Department, Inter RAO, member of the board of directors of PJSC "Mosenergosbyt"
Igor Raikhman
Communication Group "Byzantium", General Director
Andrei Svintsov
A deputy of the State Duma, a faction of the LDPR. Deputy Chairman of the State Duma Committee on Information Policy, Information Technologies and Communications. Advisor to the Governor of the Moscow Region
Denis Terekhov
CEO, Social Networks Agency
Ksenia Trifonova
Vice President for Business Development, CROS
Andrey Yablonskikh
Vice-President of the Association of domestic and incoming tourism
Ada Gorbacheva
Editor of the rubric "Health", Nezavisimaya Gazeta
Anna Grosheva
Head of Communication Projects Department, Ministry of Health of the Russian Federation
Herman Inozemtsev
Editor in Chief, Farmvestnik
Varvara Kazhberova
Head of Press and Information Department, Ministry of Health of the Russian Federation
Irina Krasnopolskaya
Medical Reviewer, Rossiyskaya Gazeta
Alexey Kuznetsov
Candidate of Sociological Sciences, Assistant to the First Deputy Chairman of the State Duma Committee for Health Protection
Tatyana Lyamzina
Journalist, program on news of medicine and health, Echo of Moscow
Nana Pogosova
Doctor of Medical Sciences, Professor, Cardiologist, Head of National Research Center for Preventive Medicine of the Ministry of Healthcare of the Russian Federation
Larisa Popovich
Candidate of Biological Sciences, Director;  Institute of Health Economics of the National Research University Higher School of Economics, Independent Institute of Social Innovations
Oleg Salagay
Deputy Minister, Ministry of Health
Anna Samulenkova
Acting head of the department of interaction with the media and public relations, FMBA of Russia
Dmitry Sennikov
Former player of «Lokomotiv» Moscow and Russian national team, coordinator of the RFU project "Talent search"
Dmitriy Svishchev
State Duma deputy, member of the State Duma Committee on Physical Culture, Sports, Tourism and Youth Affairs, President of the Russian Curling Federation
Alina Chernikova
Managing Director;  ProHealth, Publicis Communications
Olga Afanasyeva
Deputy Dean of the Faculty of Communications, Media and Design, Higher School of Economics, Head of the School of Communications for Young, Department of Integrated Communications of the Higher School of Economics
Michael Gundarin
Head of the Department of Advertising, Marketing and Public Relations, RSSU
Ilya Doronov
Deputy Managing Director of RBC
Yana Erofeeva
Teacher of the Department of Integrated Communications of the Faculty of Communications, Media and Design, Licea lecturer at the Higher School of Economics, "Advertising and Public Relations"
Julia Kryukova
Teacher of the Department of Philosophy of Language and Communication of the Faculty of Philosophy, Moscow State University
Victoria Matanis
Head of the Department of Journalism of the Faculty of Communication Management. Deputy Dean of the Faculty of Communicative Management for Academic and Scientific Work, RSSU
Igor Romanov
Chairman of the jury of nominations for school students,
Dean of the Faculty of Communication Management (FСM) RSSU
Grigory Trusov
President of the consulting company "Kontakt-Expert"