IPRA GWA Regional Partner
in Russia and CIS

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Honoring the best in communications

In 2017, the VI International communications contest Eventiada Awards 2017, IPRA Golden World Awards (GWA) Regional Partner in Russia and CIS, opens its entries in the following categories: Eventiada IPRA GWA, corporate and public, youth, healthy lifestyle, school and college students.

Submitting an entry to all Eventiada categories except for Eventiada IPRA GWA is free of charge.

  • Eventiada IPRA GWA
  • Corporate and public
  • Youth
  • Healthy lifestyle
  • School students
  • Diplomas

Entries to Eventiada IPRA GWA categories shall be prepared in English. They will be judged by Eventiada IPRA GWA international jury that decides on finalists in this special series of categories and defines the winners at the public defence of shortlisted projects in Moscow.

Eventiada IPRA GWA categories evaluation criteria:
  • In line with international standards;
  • Innovativeness of approach;
  • Quality of research, planning and execution;
  • Quality of outcomes and evaluation. 

Eventiada IPRA GWA laureates will receive global scale recognition for the highest quality of their work.

In addition, all Eventiada Awards winners will have an opportunity to take part in IPRA GWA on special terms.

Fee per application to each Eventiada IPRA GWA category: 7000 roubles (one project entry can be submitted to several categories).

Best communications strategy

For crafting a special strategy that led to efficient results.

The Jury

Evaluation criteria

Most innovative campaign in approach and tools

For the best use of innovative approaches, tools and platforms in communications.

The Jury

Evaluation criteria

Best corporate social responsibility campaign

For excellence and leadership in corporate social responsibility.

The Jury

Evaluation criteria

Best international campaign covering one or more foreign markets

For the best project that crossed national borders and covered more than one country.

The Jury

Evaluation criteria

Corporate and public categories

Сorporate communications

The best project implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Digital and SMM project

The best Digital or SMM project implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Social project

The best social or CSR project implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Event of the year

The best special event crafted and implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Public project

The best project aimed at public good that involved partnership between government, society and private businesses. The entries are open to companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Integrated project

The best mix of various marketing tools that provided efficient results. The entries are open for companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Marketing communications

The best project in the area of marketing communications (brand management, advertising, PR and event) implemented by companies, agencies, city or town authorities, professional associations or specialized institutions.

The Jury

Evaluation criteria

Environmental project

The best project that has drawn public attention to environmental issues, safety and care. This category is arranged for 2017 – the Year of the Environment in Russia and is supported by the Ministry of Natural Resources and Environment of the Russian Federation.

The Jury

Evaluation criteria

Categories for students (a single student or a student group)

Social project

The best social project or public initiative in communications (advertising, PR and event)  crafted and implemented by youth (single student or student team).

The Jury

Evaluation criteria

Creative campaign of the year

The best creative project in communications (advertising, PR and event) crafted and implemented by youth (single student or student team).

The Jury

Evaluation criteria

PR campaign

The best promotion or PR campaign developed and implemented by youth (single student or student team).

The Jury

Evaluation criteria

Event of the year

The best event crafted and implemented by youth (single student or student team).

The Jury

Evaluation criteria

Social media campaign

The best SMM or Digital project crafted and implemented by youth (single student or student team).

The Jury

Evaluation criteria

Student of the year

Awarded to a student who led a series of bright and successful communications projects, campaigns and events in during his years of study.

The Jury

Evaluation criteria

Healthy lifestyle categories are supported by the Ministry of Healthcare of the Russian Federation:

Healthy lifestyle promotion

The best project aimed at promoting healthy lifestyle crafted and implemented by organizations, student/student team or profile institutions.

The Jury

Evaluation criteria

Best healthy lifestyle project

The best project aimed at formation of healthy lifestyle culture across various groups of people, local communities and employees as well as youth groups both on regional, federal and international levels.
The entries are open to organizations, youth (student/student team) or profile institutions.

The Jury

Evaluation criteria

Healthy lifestyle SMM/digital project

Best SMM/digital project, implemented by organizations, youth (student/student team) or profile institutions.

The Jury

Evaluation criteria

Journalist of the Year – for contribution to healthy lifestyle

Awarded to a journalist that made a significant impact to healthy lifestyle promotion through successful and long-term coverage of related issues.

The Jury

Evaluation criteria

School students categories

Social and digital media project

The best project in social media, blogs, forums and other digital media developed and implemented by school and college students (single student or student team).

The Jury

Evaluation criteria

Best event

The best event developed and implemented by school and college students (single student or student team).

The Jury

Evaluation criteria

Advertising project

The best advertising campaign developed and implemented by school and college students (single student or student team).

The Jury

Evaluation criteria

Diplomas

Teacher of the year

Awarded to a lecturer whose students showed the best performance in the contest.

Media of the year

Students' choice – the best Russian printed or online media (magazine, newspaper, blog or social media). The winner is defined by the student jury.

Faculty of the year

Awarded to the faculty which students showed the best performance in the contest.

Celebrity of the year

Students' choice – awarded to the brightest celebrity that plays the role of the leader of young generation and takes part in a wide scope of social projects with respect to ethical and professional principles.

Jury

Bart de Vries

President of the International Public Relations Association (IPRA)

Svetlana Stavreva

Head of External Relations, Global Technology Services, IBM Europe

Dr. Anne-Gret Iturriaga Abarzua

Head of communications, INEOS in Cologne, Germany